2011 Harvest Survey: Additional Analyses

The 168 participants of the 2011 Harvest Survey have received a 20-page report that breaks down the key metrics by categories such as Region, Grape Prices and Yields. Below are 2 of the graphs included in that report.

The graph above shows the quality assessment across the various regions. While 29% of Sonoma respondents and 40% of Napa respondents assessed the quality of 2011 grapes as “a little below average”, only 19% of Central Coast and 5% of Other California respondents had the same assessment.

The chart above shows that there is some inverse correlation between yield levels and price points. The respondents with yields over 3 tons per acre have the highest concentration of grapes sold in the lowest pricing category (less than $3,000 per ton). However, we were surprised to see that the highest concentration of the most expensive grapes (the top, purple section of the stacks above) was also found among the highest yield vineyards.